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Ready to Design What's Next?

Welcome to Self Design Studio, where accomplished women design intentional careers—on their terms.

Time for Your Next Chapter

You've followed the rules and climbed the ladder. But now you're asking: Whose ladder is this, anyway?

You've built 15+ years of real expertise, yet you're at an inflection point—ready for something fundamentally different: a career that reflects your values, leverages your full capabilities, and creates complete professional agency.

This isn't a pivot or promotion—it's transformation. And it requires a strategic approach that honors everything you've built while creating space for what's next.

Whether you're stepping into bigger leadership or creating something entirely new, your work will become a powerful expression of your values, vision, and full potential.

How Career Design Works

Using proven methodology that combines design thinking with brand strategy, I guide you through both the strategic clarity and the positioning shift—creating an authentic transformation that positions you for aligned opportunities.

No formulas. No hype. Just strategic direction and a human-centered approach to career transformation.

Ways to Work Together:

Career Design Power Session

A focused 2-hour strategic session to assess where you are, clarify where you want to go, and map the strategic moves between present and future.

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The Career Design Program

The complete 1:1 transformation—from strategic clarity through repositioning to confident execution using the full 4-Pillar Career Design System™.

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Open Workshops

Intensive group sessions teaching strategic career design frameworks—focused foundation building for intentional careers.

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Bring Career Design to Your Organization

Keynotes and workshops on strategic career design that empower professionals to navigate career inflection points and design strategic transformations.

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Hi, I’m Lila.

Career Designer and creator of the Career Design System™.

With over a decade of experience in marketing, brand strategy, and design, I help women navigate career transformation by designing intentional paths that align with their vision, expertise, and impact.

Through my methodology, I guide women from career uncertainty to strategic clarity, helping them transform their professional lives with intention and authentic positioning.

Transformation Stories:

What started as a personal branding collaboration ended up being so much more, a real eye-opener and inspiration to challenge myself and my beliefs in ways that make the career path ahead of me so much clearer, and so much more fun! With her approach, her methods and her deep expertise, she was able to provide a true inspiration and guidance. I really recommend any woman wanting to be true to herself and pursue her full potential to reach out to Lila.

Anna Sohlberg

Market Access Leader / Dexcom

Working with Lila was eye-opening, fun and personally incredibly enriching. Lila's structured, thoughtful, creative and highly personalised approach helped me do just that – clarify my personal value proposition and goals and translating it into a warm and elegant look to match. Lila is fantastic and she very skillfully helps you bring your personal brand story to the surface and embed it in a creative concept that fits your personality. Highly recommended.

Kristina Dziekan

Commercial Market Access Leader / Onward

Lila is amazing! She is that rare find of a person that is not only ridiculously talented but incredibly committed to producing the best possible product and experience for her clients. The process Lila took me through to develop my branding was filled with “aha moments” and insights into how I want to authentically show up in this world. If you’re lucky enough to have an opportunity to work with Lila, please jump at the chance. She is truly one of a kind!

Natalia Molodecky, PhD

Founder + CEO / PAKPANI®

I was happy to find Lila. She works very thoroughly with you and covers everything one needs to think about when it comes to brand identity. I have learnt so much (about my own intension and about technicalities around brand communication)! I am so happy about how Lila helped me to visualize my intent and purpose with my brand and how nicely she has captured my vibe and tone. I can warmly recommend Lila. She is very creative, structured, thorough, knowledgeable and professional to work with!

Åsa F. Hyberg

Founder / Vivante Health Services AB

Lila's work is wonderful. Her strategic approach and the framework behind her workshops helped me gain much more clarity and confidence about my brand. She has great style and designed a beautiful visual identity system that matches my brand perfectly and also helped me to create a website and I am proud of. Lila was amazing at supporting and coaching me every step of the way with her warm and professional manner. I am very grateful that I found Lila, I can highly recommend her services.

Teresa Kennedy - Jones

Owner, Language Coach / Joylingua

Lila is a passionate professional. She is brave enough to suggest what she believes would work the best, not just follow the standards to please the customer. The workshop approach she created can really help you understand WHY and reach CLARITY. She helps you to express this the best way to be well understood and seen by others. Her sense of beauty also plays a very important role. Going through personal branding discovery with Lila is one of the best and most meaningful experiences on my professional journey.

Aleksandra Maj

Senior Product Manager / Alcon

I had the pleasure of welcoming Lila Bartkovic as a guest speaker on my mastermind for mom entrepreneurs, where she shared invaluable insights on crafting a brand that aligns with purpose, creates standout positioning, builds a meaningful presence, and delivers authentic promotion. Lila’s ability to break down the branding process into actionable steps was inspiring. If you’re looking for someone who aligns your values with your brand, Lila is your go-to expert. I highly recommend her for creating a brand that’s impactful and authentic.

Manouchka Elefant

Marketing Coach / BIGi Agency

I had a call with brand strategist Lila Bartkovic and wanted to sing her praises. What I loved about my call with Lila was the clarity I got from it by speaking my vision for my business out loud.
Not only did I leave the call with clarity on my brand identity, but I finally decided on the colour scheme that I will move forward with.
Good brand strategy is essential for the evolution of our business and I can highly recommend Lila’s expertise in this area!

Niamh Dee

Mindset & Business Coach / ND Inspired

I can strongly recommend Soulbrand Studio! We have had a great experience working with Lila, who has helped our organization working on branding, website design, photos and overall how to best present our story and services. Lila has a great ability to uncover and enhance the essential in the story, which she then brings to life through very practical steps. She is also very responsive and professional.

Elina Viitaniemi

Director / ESCA Cancer Support

I collaborated with Soulbrand Studio recently and I had the most pleasant experience. Lila is first of all a professional, taking her work very seriously but in the same time very warm, friendly and fun to work with. Highly recommended!

Andreea Soloman

Senior Consultant / EY
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